You don't need to rebuild your whole LinkedIn profile tonight. You need to fix four things — in the right order — so the right people stop scrolling past you.
Why these four, and why this order
Most of LinkedIn is noise. A handful of fields actually decide who finds you and whether they keep reading: your headline, your About, your Featured section, and your experience bullets. That's the priority order too — the headline does the most work for the least effort, so start there. The brand rule applies here as much as on a resume: show impact, not just activity.
Fix 1: The headline (do this one today)
Your headline isn't just your job title — LinkedIn slaps that on automatically. It's the one line that shows up next to your name in every search result, every comment, every "people also viewed." If it just says "Marketing Coordinator at Company," you've handed back free space. Use it to say what you do and who you do it for.
Marketing Coordinator at Acme Co.
Marketing Coordinator | I turn email campaigns into pipeline | B2B SaaS, content + lifecycle
The stronger version does two jobs at once. It tells a human what you're good at, and it stuffs in the keywords a recruiter actually types into search — "B2B SaaS," "lifecycle," "content." That's how you get found instead of just looked at.
[Role] | I help [who] [do what / get what result] | [2–3 keyword skills or your industry]
Fix 2: The About section — write to one person
The About box is not your obituary. Skip "results-driven professional with a passion for synergy." Write the first two lines like you're answering a friend who asked, "So what do you actually do?" Those first lines are all most people see before clicking "see more," so make them count — then add a couple of proof points and a line about what you're looking for.
I help [type of company] [solve a specific problem]. Over the last [X] years I've [one concrete win], [a second concrete win], and [a third]. Right now I'm looking for [the kind of role / team]. If that's you, say hi.
Fix 3: Featured — show the work, don't describe it
The Featured section sits high on your profile and most people leave it empty. That's a gift to anyone who fills it. Pin three things that prove you can do the job: a project, a post you wrote, a portfolio piece, a deck, a write-up of something you shipped. One strong example beats three paragraphs of adjectives.
- Pick proof, not pages — a case study or a real deliverable, not your company's homepage.
- Add a one-line caption to each so a skimmer knows why it's there.
- Refresh it when you finish something new — stale Featured reads as "haven't done anything since 2022."
Fix 4: Experience bullets — numbers, not duties
Your experience section probably lists what you were responsible for. Recruiters already assume the duties. What they can't see is what changed because you were there. Rewrite each bullet to lead with a result, and put a number on it wherever you honestly can.
Responsible for managing the company's social media accounts and posting content.
Grew the company's LinkedIn following from X to Y in 8 months and lifted post engagement by Z% by switching to a weekly customer-story format.
No real numbers? Use scale or outcome instead — "across 12 markets," "cut the weekly report from 3 hours to 20 minutes," "first hire to own the channel end to end." If you want a sanity check on what your role is worth in your region while you're updating titles, Job Bank publishes Canadian wage data by occupation.
One pass, top to bottom
You won't do all four perfectly tonight, and you don't have to. The headline alone is the highest-leverage hour you'll spend on your job search this week — it's the line every recruiter sees before they decide to click. Fix that, and you've already changed who finds you.
Rewrite your LinkedIn headline using the formula: [Role] | I help [who] [do what] | [2–3 keyword skills]. Save it, refresh your profile, and read it back as a stranger. If it tells them what you do and who for, you're done — the other three fixes can wait for tomorrow.
Useful: Government of Canada Job Bank
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