Trust & transparency.
The commitments a skeptical reader should be able to check — who runs StormIt, how it's funded, how the writing is verified, and what happens when we get something wrong.
Who runs this
StormIt is an independent Canadian publication — no media group, no content farm, no undisclosed backers. The story behind the publication is on the About page; how bylines, sourcing, and corrections work is on the Editorial Standards page.
How it's funded
By readers and by restraint. There is no programmatic ad stack on the writing, no sponsored posts dressed as journalism, and no affiliate links smuggled into recommendations. If a piece is ever paid or sponsored, it will say so at the top, in words, not a whisper.
How the writing is verified
Factual claims carry sources you can follow. Evidence-graded series mark every claim — strong, disputed, or interpretive — so you can see where the record is solid and where it thins. Fast-changing facts (rates, rules, program amounts) are flagged for verification before acting. The full method is in the editorial standards.
How corrections work
When we get something wrong, we fix the piece, note the correction, and don't quietly memory-hole it. Spotted an error? writeyourstorm@stormit.ca with “Correction” in the subject — it gets read and answered.
What we do with your data
As little as the work allows: consent-gated analytics, no ad trackers on articles, one-click unsubscribe on every email, and cookie preferences that stay one click away in the footer. Details: privacy policy and cookie policy.
What we deliberately don't do
No infinite feed, no engagement bait, no AI-generated filler passed off as lived experience, no dark-pattern subscription traps. StormIt is built to be read slowly and left gladly — the writing has to earn your return on its own.
Related: Editorial standards · Safety approach · About StormIt